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Bryan Wetzel of Real Guys...Real Golf Takes Top International Creative Award - The 2007 Summit Creative Awards
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Bryan Wetzel is a silver and bronze winner in the 2007 Summit Creative Awards¨ competition for its creative work for Real Guys...Real Golf. Two silver awards were given to Wetzel for best use of humor for the "Golf Workout" and "Ball Retriever" commercials. One bronze was awarded for all 3 Real Guys...Real Golf commercials under the category of Television Launch Campaigns.

"It’s a big honor," says Wetzel, "We tried to create something that was unique and funny that would match the feeling of Real Guys...Real Golf."

Chris Wilson who is the co-creator of Real Guys…Real Golf said, "The commercials are meant to make people laugh and to let our viewers know that this is no ordinary golf show, and I think that the creative awards really proves that it was a job well done."

Real Guys...Real Golf, which is produced in the Atlanta area, is a Double Eagle Productions project. The show, which shows four real guys playing golf at different "mancation" destinations and resorts, is set to launch this Memorial Day on several cable outlets in 24 states around the country. The commercials can be viewed on line at www.realguysrealgolf.com.

"I won my first Summit Creative Award in 2000 so I felt like these ads, which I'm very proud of were worthy of showing to the international community of my peers" Wetzel said.

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

This year's panel of international judges included:

  • Louai Alasfahani, Managing Director/Creative Director, Paragon Marketing Communications –– Kuwait
  • Thomas Bonde, Art Director, SP3 – Denmark
  • Simon Coffin, Art Director, Turner Studios – United States
  • Rodney Durso, Creative Director, Stormhouse Partners – United States
  • Frank Hoeffer, Art Director, TBWA – Germany
  • Prentice Howe, Creative Director, Door Number 3 – United States
  • Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives – United States
  • Ilan Geva, Principal + Creative Director, Ilan Geva & Friends – United States
  • Mario Hoffmann, Senior Art Director, Ogilvy & Mather – Germany
  • Christopher Mackay, Technology Director, Tantramar Interactive Inc. – Canada
  • Christopher Jones, Principal + Creative Director, Stellar Debris Creative Studios – Japan
  • Norman Miron, Creative Director – Interactive, Marketel – Canada
  • Lasha Orzechowski, Owner + Creative Director, Velocity Design Works – Canada
  • Palle Victor Rasmussen, Creative Director, SP3 – Denmark
  • Tom Roy, Executive Director, Corporate Communications, Promoseven Network Inc – Dubai
  • David Ross, Group Copy Supervisor, Quantum Advertising – United States

Entries in 13 creative categories are judged against a stringent set of standards. During the blind judging events (entering company names withheld) judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.

"Winning a Summit Creative Awards is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognized." said Jocelyn Luciano, Executive Director for the Summit Awards. "It was an exciting year to watch and listen to the judges debate the details of individual entries. Making the hard decisions of which ones receive the top spots is hard."

This year's creative competition included companies from the following 26 countries: Australia, Austria, Belarus, Bulgaria, Canada, China, Croatia, Denmark, Kuwait, Malaysia, Mexico, New Zealand, Northern Ireland, Papua New, Russia, Singapore, South Africa, Thailand, Ukraine, United Arab Emirates, United Kingdom and United States.

Winners were selected in categories that include print, broadcast, emerging media, online advertising, marketing materials, direct mail, political, corporate video, public service, best idea never produced, industry self-promotion and student competition.

Additional information about the International Summit Awards organization, its competitions and winning firms can be found on the Summit Awards web site at http://www.summitawards.com.

OneFourTwo Productions through Double Eagle Productions, which produces the TV show Real Guys...Real Golf, produced the commercials. Bryan Wetzel who created the commercials is the founder of OneFourTwo Productions and Co-creator of Real Guys...Real Golf.

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